GLAM Blog Club What's in a Name? This month's #GLAMblogclub topic is identity, and there are some great posts coming out around it. For me, I'm going to stay in my lane and discuss a topic that I get asked a fair bit; who is Edward Shaddow? This comes up fairly regularly for me, most often at conferences and face-to-face meetings. I regularly introduce myself as [real name] and get a polite blank stare. When I follow that up with 'I'm also Edward Shaddow on the internets' most people will change expression to that of recognit